Share A Coke
with Andra Day @McDonalds

The Pixod team worked closely with the Coke creative team and AOR to develop online content and instore promotions that maximized the McDonalds and Coca-Cola relationship with singer/songwriter Andra Day. We created an interactive mobile experience that gave over 40 Million McDonalds customers that ability to watch original video content featuring Andra Day, by scanning a Coke Cup at any participating McDonalds with their mobile device.
Concept and Strategy: 
Phillip Shung & Mali X

CD/Product Design Lead:  Mali X
CD/Art Direction:  Phillip Shung
Design:  eJazz Joseph
Motion Design:  Arjuna Routte-Prieur
Animation: Justin Henry
Project Managment:  Cheshire Boone

To amplify the "Share a Coke" campaign, we developed 4 months of online programming across McDonalds, Coke's, and Andra Day's social media platforms and websites. Finally, we established brand guidelines which worked across motion design, website UI/UX, as well as established the voice, tone, and messaging for the life of the campaign.